Fractional PM · Ecom & Platforms

Build the right thing.
From the start.

I work with early-stage ecommerce and platform founders who know what they want to build but are not sure how to get there. I turn that into a clear plan their team can actually execute on.

10+ years in tech, 8+ as a PM across SaaS, ecommerce, and platform products.

See packages Why not just use AI?

Sound familiar?

You have the vision.
The execution is where it gets messy.

Most early-stage founders are strong on the technical side or the commercial side. Product sits in the middle, and without someone owning it, things slip.

01

No clear starting point

The idea is solid but there is no structure around it. Hard to know what to build first.

02

Dev conversations are chaotic

Specs are vague or nonexistent. Things get built wrong, or not at all.

03

AI feels like progress but isn't

ChatGPT and Claude will write whatever spec you give them. If the thinking behind it is off, the output is too.

04

Runway is ticking

Time and money are going into things that might not matter yet. No clear definition of done for the MVP.

Why not just use AI

AI is a great builder.
It is a terrible strategist.

It will build exactly what you describe and never once tell you that you are building the wrong thing. That gap is where I come in.

Ecom and platforms have specific mechanics

Catalog logic, checkout flows, supplier trust, two-sided dynamics. Getting these wrong in your first sprint costs real money. AI does not know that.

Better inputs, better outputs

I write specs and context docs your team can drop straight into Claude Code. Not vague prompts. Structured, AI-ready files that actually get things built.

Knowing what to cut is the hard part

8 years of deciding what matters now versus what can wait. That kind of judgment is not something you can prompt into existence.

I keep the AI pointed in the right direction

Each sprint I update your context docs and specs so what gets built stays aligned with where you are actually going.

How we work together

Two ways to get started.

Not sure which fits? Start with the Clarity Sprint. It is designed to be a low-commitment entry point and most people continue from there.

Good starting point

The Clarity Sprint

$500 · one-time · 2 weeks

  • Discovery call to understand your product, your team, and where you are stuck
  • Prioritized MVP feature list so you know exactly what to build first
  • AI-ready starter kit: a product context doc, user stories, and specs for your first 3 features, formatted to drop straight into any Claude AI tool
  • A check-in halfway through to keep things on track
  • Final review call to walk through all deliverables together

Add-on +$150: 90-day phased roadmap with clear definitions of done for each phase.

Ongoing support

Fractional PM Retainer

$900 to $1,400 per month · 5 to 8 hours per week

  • Roadmap ownership and ongoing prioritization
  • Weekly spec writing formatted for Claude AI tools
  • Sprint planning and delivery structure
  • Async availability on Slack or Notion
  • Continuous alignment between your strategy and what the AI is building

Get in touch

Ready when you are.

Whether you need a one-time plan or an ongoing product partner, pick a time that works for you and we will figure out the rest on the call.